Research that matters in the real world.
The So What? Lab conducts applied behaviour analysis research that extends beyond the laboratory and into everyday life. We partner with individuals, families, schools, workplaces and community organizations to answer one simple question: So what?
Built on science. Focused on meaning.
We believe the true value of research isn't measured by publications alone. It's measured by the difference it makes in people's lives.
Our work explores practical solutions to real world challenges using evidence based approaches grounded in Applied Behaviour Analysis (ABA). Every project is designed with impact in mind, helping people develop meaningful skills, improve quality of life and create lasting change.
Our Team:
Jessica Cauchi
Ph.D., R.B.A. (Ont), BCBA-D
Role: Lab Director
My So What: There's something pretty wonderful about turning data, curiosity, and science into real-world change.
Emma Redding
Role: Research Volunteer
My So What: : If the resources I need do not exist, then I am eager to develop them to ensure that someone else does not go through things alone.
Charles Haugh
M.A., R.B.A. (Ont), BCBA
Role: PhD student
My So What: Being less interested in whether something can work and more interested in whether it actually matters
Hafsa Siddiqui
Role: Research Volunteer
My So What: Turning curiosity about human behaviour into knowledge that can make a meaningful difference in people’s lives.
Prachi Patel
Role: M.A. Student
My So What: If the research doesn't generalize to real life... back to the lab I go
Julia Jack
Role: Research Volunteer
My So What: I got into research because I had questions. Now I have more questions, but at least they're better ones.
Jolene Menezes
M.ADS, BCBA
Role: M.A. Student
My So What: Making sure the skills we teach help people have more autonomy, make their own choices, and navigate the real world safely.